Built by a fence contractor who got tired of losing jobs to slow callbacks.
Fence Works isn't a software company's guess at what fence contractors need. It's the workflow one contractor built to run his own shop — quote from the map the same morning, answer every call, follow up on a schedule — turned into a product anyone can use.
The story
Rob Diederich runs Kodiak Fence Co. in Green Bay, Wisconsin. Before he launched it, he did something most contractors never bother to do: he read every review of every competitor in his county. Companies that had been in business since the 1970s. The number one complaint wasn't price. It wasn't quality.
It was “never called me back.” I found a homeowner on Nextdoor publicly asking if any fence company in the area returns phone calls. That's not a market gap — that's a market crater.
So the plan was simple: be the company that calls back, and be the company that quotes first. The problem was the math. A “free estimate” meant a 40-minute drive, half an hour with a tape measure, and an evening of spreadsheet work — about $125 of time and fuel per visit, thirty hours a month, two-thirds of it on jobs that never happened.
Satellite imagery and county parcel lines had quietly gotten good enough to measure most residential fences from the kitchen table. Rob stopped driving to quotes he hadn't won yet. Lead-to-quote went from two or three days to the same morning. Site visits turned from a qualification cost into a closing tool. And the missed calls got an automatic text-back within sixty seconds, because you can't pick up with a post auger in your hands.
That workflow is Fence Works. Every screen — the satellite estimator, the price book that builds the bill of materials, the AI call team, the follow-up sequences, the work orders and crew sheets — was used on Kodiak's own quotes before it was sold to anyone. When something is clunky, a contractor finds out first.
What we believe
Speed wins the job
The first solid number usually gets the work. Everything in the product exists to make yours the first one the homeowner sees.
Your numbers, not averages
National cost-per-foot figures are made of other people's overhead. Your price book runs on your material costs, your crew's pace, your margin.
The phone gets answered
Voicemail is where fence leads go to die. An AI call team, a missed-call text-back, and a fixed follow-up cadence are not luxuries — they're the job.
No invented customers
You won't find a fake five-star quote on this site. Until real contractors say it in their own words, the only testimonial here is the founder's own story.
What Fence Works is
One login that runs a fence company from first call to final invoice: satellite estimating with a bill of materials, an AI call team that books estimates 24/7, a website estimator that captures leads, quotes customers sign and pay from their phone, work orders and crew scheduling, Crew Mode for the field, review and referral automation, reports and cash forecasting, and Lead Radar, which turns fresh pool permits and closings into claimable leads. See every feature →
The blog is the other half of the company: thirty field guides on pricing, quoting, sales, building, and running the business — the notes Rob wishes someone had handed him in year one.
Where we are
Green Bay, Wisconsin — frost country, which is why the post-depth guide exists. Parcel lines load automatically across Wisconsin and Florida today and from any county GIS server you point the app at; Lead Radar started in Tampa Bay and is expanding market by market.
Get in touch
Questions, feedback, a bug that's driving you nuts: [email protected]. Customers: [email protected], or the Fence Works Team thread inside the app. Want to see it on one of your own past jobs? Book a 15-minute demo.